If you're a student in advertising, attend Portfolio Night. You'll walk out with a better understanding of how creative directors will view your book. That's something you can't get from your professors, peers or parents. It's worth the cost of admission. And if there's not one in your city, it's worth the cost of admission and a road trip.
Here's an old post featuring me and my dearly departed friend, Sonya, talking the day after Portfolio Night in Chicago.