Maria Scileppi doesn’t like to call 72U a portfolio school.
Before heading things up there, she was the director of the Chicago Portfolio
School, so she knows what a program full of art directors and copywriters looks
like.
“This is really strategic art school for the maker,” she
says.
I had breakfast with Maria last week and asked her about the new program. I gotta say, I’m jealous something like that wasn’t around when I was trying to break into the industry. Here are some of the highlights:
Forget what you thought you knew about 72U. It’s a new
program. It used to be 10-months. Now it’s 12 weeks. It used to cost applicants
$10,000. Now it’s free. (Students will pay $1,000, which goes toward their
final project.)
Six applicants will be selected, and they’ll work
individually, in groups of two, in groups of three, and all together. They’ll
be sharing space with 72andSunny employees. They won’t be grouped together, and
they won’t be separate from the agency. They’ll be seamlessly integrated.
They’ll have a range of assignments. Not all – in fact, very
few – will be making ads. One assignment will be to develop and market a brand
that embodies who they are. Another will be to fix a broken system. Maria says
the purpose of each exercise is to make sure students come out with a stronger
creative process. They’ll think and make faster.
Who should apply? Maria says, “It’s an intense curriculum,
so people won’t be able to hold a job while they participate. I imagine they’re
a couple years out of college. Maybe they got stuck at the wrong job and don’t
know how to switch over. They don’t have to have any advertising experience,
but they do have to have talent.”
Applications for 72U can be found at 72U.org. The deadline
for applications is April 5th. The program will begin May 27th.
The next session is planned for October 2013.
If you've got questions, reach out to Maria and 72U on Twitter.
If you've got questions, reach out to Maria and 72U on Twitter.
