To be a success in this industry, you have to win awards. You have to win Pencils and Lions. You have to appear in CA and Archive and the One Show and (as a student) in CMYK. It's how you get noticed. It's your press agent.
I know you've all spent the weekend trying to win your Royal Rumble. Someone "won." The rest of you "lost." But you've all created some ads.
With this in mind, consider this quote from the man who's won the Academy Award for best director and best picture:
"The whole concept of awards is silly. I cannot abide by the judgment of other people, because if you accept it when they say you deserve an award, then you have to accept it when they say you don’t."
- Woody Allen