"The more I judge shows, the more I realize that people do come up with similar ideas. That's why the presentation of an idea can make such a difference. Because people are thinking in similar ways, it's more and more incumbent on you to execute everything to the finest detail."
(As a creative director at Fallon, Bruce Bildsten came up with the idea for for BMW Films. He now runs Brew in Minneapolis. He wrote a really great article for Fast Company you should read.)