Makin' Ads is moving to dual authorship. Now you'll have two points of view that may be entirely wrong.
Jim Bosiljevac is a friend of mine. In fact, he was the first person I met when I went to the VCU AdCenter. He's done some award-winning work for Leo Burnett, and currently works at DDB San Francisco.
Jim's also an instructor at the Miami Ad School, SF. Since he'll be teaching a class this term, I've invited him to post as frequently as he wants. He's a smart guy. I'm looking forward to reading what he has to say. Even though it's probably wrong.