Some of you may know I'm transferring from Y&R Chicago to Y&R Geneva, Switzerland for a couple years. We're expected to make the move sometime at the end of this month.

I'll still continue to contribute to the Makin' Ads blog with Jim, but I'd like to invite you to check out my new one: Great Creative. Neutral Country.

It's not going to be a travelogue or a place to post pictures of my trip to Lucerne. It's still about advertising. Set your RSS feeds to burn, add it to your Google Reader, and if you visit the main page, click liberally on the Google Ads. I've got to make ends meet somehow in a city this expensive.