“Ideas are all around you. They’re everywhere. If you spend your time looking at award annuals, all you’ll ever do is repeat what other people have done. But if you open your eyes and observe what’s going on around you all the time, the humour and the charm and the fun of things, then you will get ideas that really do surprise, and charm, and are fresh. You can’t invent some of the things that happen.”– John Hegarty
Looking outside of advertising for inspiration is one of the most important pieces of advice I think anyone can give to someone entering this business.
ReplyDeleteAnd as one of my former students recommends:
"Learn everything you can about a variety of things, not just advertising."