"Basically, the biggest problem I struggled with was the loss of control. In ad school, you choose the idea you work on. You write it, you design it. You make it work. In an agency, you have none of this control. Even if it's your idea, and you were concepting on it from the beginning. The idea's on a path, and no matter how hard you struggle or push, the idea will go where it's going. So just relax and have faith in the people above you."
-copywriter, San Francisco
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Tuesday, December 16, 2008
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Seems a bit ideological.
ReplyDeleteThis will vary depending on your creative directors, agency culture, clients and client relationships. No matter where you go, you're obviously not going to have the same control over your work that you had in school, but some agencies will let you have more control than others. And as you progress and gain more experience, you'll earn more autonomy.
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