Noam Murro on Storytelling

Every time I thought I’m going out to do something great, it turned out to be shit. And vice versa. I think that it starts with these guys (gesturing to the creatives), you know? If on the page it’s good, most likely it’ll be OK when you shoot it. You cannot take a piece of crap and make it great; throw money at it, put a great director on it. It really is as good as the page is. There is so much talk about evolution and I feel like I’m in business at a grocery store actually versus everything else that has been said here. Essentially I don’t really care what it’s going to be played on. At the end of the day it all culminates to this human experience – “Can I relate to whatever has been presented to me or not?” And I think that there’s so much talk about digital – digital schmigital. Amazon came out with the Kindle, right? But it’s still the same Anna Karenina on it. And it’s still pretty damn good.
-Noam Murro