Typically, writers won’t go on a photoshoot. Not that they can’t. Sometimes the client won’t pay for the whole team to be there. Sometimes the copywriter uses “not my area of expertise” as an excuse for getting out of a full day of shooting packaged goods against green screen. But if it’s a really great photoshoot, wouldn’t you want to be there for it no matter what title’s on your business card?
So for the next assignment you’re given, ask yourself this question:
"Would I want to go on this photoshoot?"
If the answer is no, maybe you need a better ad.
Flipping through the 2000 CA Annual, I found a few photoshoots I would have loved to have been on: