Our job is communication. In the communications model that you probably saw in chapter 1 of your advertising class, there are four parts to the communication process. The sender sends. The receiver receives. The receiver decodes (the fourth part is interference, but that doesn't apply here).
Without all of this happening, communication doesn't happen. Which is why it's critical that the receiver not only gets the message, but "gets" it. Can decode it.
A buddy of mine passed this on to me. A really nice way to decode the credit crisis, an incredibly complicated mess, for all of us non-investment-banker-types.
The Crisis of Credit Visualized from Jonathan Jarvis on Vimeo.
This was created by Jonathan Jarvis, a grad student at the Art Center College of Design in Pasadena. His site for this can be found here.