Inaugural Radio Thursday

I just finished re-reading Jim Aitchison’s Cutting Edge Radio. Such a helpful book.

So for the next several weeks, Thursdays at Makin’ Ads will be Radio Thursday, and I’ll post a quote I think may be helpful for young creatives. (Art directors, you should learn radio, too. It will help you be a better creative director later on.) We’ll keep it up until I run out of quotes.

So here’s the inaugural Radio Thursday quote:

Silly voices are another hallmark of poor radio. [It shows creatives] can’t think of an idea. They don’t put any effort into being creative.

Note: There are so many quotes in Cutting Edge Radio, I’m not going to attribute them all to their rightful owners. Just know they’re all from Aitchison’s book.