R.I.P. Ernie Schenck's blog

I'm not sure what's happened, but Ernie Schenck's blog seems to no longer exist. Maybe he let his Typepad account expire. Maybe he's focusing on Twitter. Anyway, it's been removed from our blog roll.

You probably read Ernie's column in CA. And if you haven't read through his book The Houdini Solution. We tend not to recommend too many books on this blog because when you're putting your book together, you learn more about advertising by studying the annuals and actually working. 

Still, I highly recommend The Houdini Solution. Especially Chapter 10. It's a good one to have on your shelf.